Creative Intelligence And Its Function In Online Advertising [Podcast]

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You may have become aware of expert system, however what about innovative intelligence?

Alex Collmer, CEO of VidMob, joined me on SEJ Program to talk about imaginative intelligence and its role in assisting marketers, especially in today’s market conditions.

Gain insight into how imaginative intelligence optimizations and data openness can assist you make the ideal decision when running your innovative campaigns.

Find out how it plays in with privacy updates and running projects across various advertisement networks, mobile phones, and social media apps.

One of the important things that imaginative intelligence can do is assist people get a reality check on how original and unique that creative is vis-a-vis the myriad of things in the market today. It’s a tool to assist people keep an eye on culture to comprehend how trends are progressing and when the minute has passed.— Alex Collmer,15:34

Before, it had to do with getting the click to go to the site. Now everything is so intertwined. It has to be rather a task for a creative group to fill out all the blanks and then use that information to modify, refresh, or make those adjustments to the creative itself.— Loren Baker, 03:54

This isn’t A/B screening. You know that that’s sort of like the important things we did the other day. This is an entire brand-new world and opens visibility into the why of imagination for the first time.— Alex Collmer, 07:20

[ 00:00]– About Alex.

[08:03]– How innovative intelligence relates to AI.

[10:53]– How fast a campaign gets innovative feedback.

[13:40]– Where originality can be found in.

[17:55]– How crucial is Creative Intelligence relating to information personal privacy?

[19:46]– Can Creative Intelligence report on demographics?

[21:16]– Can you optimize for different age simultaneously?

[22:57]– Can information sync from portable devices to traditional marketing?

[25:20]– Alex’s take on Enhanced Reality and Snap.

[31:37]– Insights on rich media style advertising on Amazon.

Resources discussed:


We developed technology to make it possible for people to ingest all of that imaginative they may be encountering an account on Meta, Buy YouTube Subscribers, Buy TikTok Verified, or Amazon. We process those billions of creative quality signals and pull all the performance info from those platforms. The likes, clicks, views, engagement metrics, and purchases are included.— Alex Collmer, 06:22

Intelligent creative gives people data they can react to in real-time in a software platform that enables them to be extremely agile in their creatives. They can enhance the marketplace and drastically improve the results they see from their projects.— Alex Collmer, 10:35

As the media side loses efficiency, the innovative side has to take over more of the responsibility.— Alex Collmer, 19:14

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Get In Touch With Alex Collmer

Alex Collmer founded VidMob, the most popular video creation platform that makes it possible for anyone to maximize their video existence and make a brand impact. He is an engineer who specializes in innovation, design, and home entertainment. Alex’s complex know-how paved the way for him to co-found Autumn Games, a renowned publisher of computer game, before founding VidMob.

Alex is an all-around male with numerous enthusiasms and skills! He’s an enthusiastic spouse, youth sports coach, ultra runner, and tech/digital media business owner. Equally remarkable are his specialties in copyright financing (motion pictures, video games & music), investment/fund management & media private equity– Alex sure knows how to make the most out of life!

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