If you have not heard, Looker Studio has changed the widely known Google Data Studio brand.
While Google Data Studio made reporting easier for lots of online marketers, it definitely had its limitations.
As a brand name’s marketing method progresses and becomes more complicated, so does the sophistication of its reporting requirements.
If you’re anything like me, you’re likely tired of spending hours upgrading the very same spreadsheets monthly.
Sometimes, more time is spent pulling a report than offering real insights.
When this happens, we’re doing an injustice by investing more time “doing” and less time actually analyzing the information.
There has to be a better way, right?
This in-depth Looker Studio guide will teach you how to develop and tailor action-oriented reports based upon your own information.
What Took Place To Google Data Studio?
Originally presented in beta mid-2016, Google Data Studio is a free data visualization tool.
Many marketers have actually utilized this tool for years to unify and imagine information sets from numerous channels.
Now, you’ll observe that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Information Studio item to be called Looker Studio in October 2022.
In their official statement, Google specified:
“We are unifying our company intelligence product household under the Looker umbrella, bringing together Looker, Data Studio, and core Google innovations like artificial intelligence (AI) and artificial intelligence (ML). Looker Studio is still totally free, and has the very same features as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (formerly Data Studio) synchronizes all of your data sources into one unified reporting experience.
It enables users to produce helpful and visual control panels that are simple to interpret, share, and tailor.
Essentially, Looker Studio helps exceed data visualization. It’s aimed to assist marketers make more data-driven choices for their customers and brand names alike.
Presently, Looker Studio supports over 800 various data sources, in addition to 600+ data adapters.
Looker Studio Vs. Data Studio
While Looker Studio promotes much of the very same functions as the former Data Studio, the new name likewise brings new features.
- Free variation and Pro version (paid).
- Various modeling approach (LookML).
- Looker integration with Google Sheets.
- More versatile information modeling features.
- Supports 50+ SQLs and databases.
- Merging functions from different information sources.
Among the key distinctions in between Looker and Data Studio is the method information is modeled. Looker Studio utilizes LookML (Looker Modeling Language).
The 2nd crucial distinction that a lot of marketers will take advantage of is the new and better information merging features from Looker.
In Data Studio, it allowed for data sources to be mixed.
However, the greatest drawback of this was that the mixing function was based on a left outer sign up with and typically didn’t mix data in a manner that marketers required.
It was a tiresome procedure that left numerous to spend more time manually importing their information into a Google Sheet, then linking that source to Data Studio.
Sounds aggravating, best?
Looker Studio, on the other hand, needs SQL databases to incorporate any source. This means that raw data is passed into a database, making it a lot easier for Looker to merge information from various sources.
The outcome? A quicker, more significant method to imagine information from all your various marketing sources in an easy-to-digest format.
Getting Going With Looker Studio
There are a couple of essential areas to guarantee your first Google Looker Studio report is a success. These include:
- Picking a design template or dashboard.
- Connecting information sources.
- Selecting metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to pick a design template.
To access Looker Studio, go to Looker Studio utilizing your preferred Google Account. This should be the account that you access your Google Analytics, Search Console, Google Ads, and so on.
Looker Studio provides a wide range of templates to get you began.
If you’re brand-new to Looker Studio, it is necessary to pick a template based on the type of information being portrayed.
Screenshot from Looker Studio, December 2022 With any design template, you have the ability to customize items and typefaces to develop a more constant report. The beauty of these reports is that multiple pages can be included. Don’t feel like your whole marketing story requires to be
shown on one page! Every customer has various requirements, and their reporting needs to be no different. The most efficient route I have found is to utilize and tweak various control panels based on who the
designated audience is. For instance, I may create a different control panel or report page if I’m speaking to a CMO vs. a Product Marketing Supervisor. Why?
Depending on the function of who you’re talking to, they will comprehend and translate information in various methods.
A CMO, for instance, does not require to know the “in the weeds” data. They would like to know what channels are working, what’s not, and if they’re on track to meet their goals.
Link A Data Source
Now that you’ve picked a template, it’s time to link your information sources.
To add a port to your design template, go to Resource on top navigation, then click Handle included information sources. Then, you’ll click + Add An Information Source.
Screenshot from Looker Studio, December 2022
There are currently 24 different Google ports, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
Nevertheless, you’re most likely using other platforms like social media, third-party tools, CRM systems, and more.
For those non-Google connectors, Looker Studio can link over 650 different information sources from their partner connectors!
Screenshot from Looker Studio, December 2022 By utilizing the ports, it takes the manual tasks and syncs all data for you! It ‘d be difficult to list all the readily available information sources here, however some of the primary ones I’ve utilized in the previous consist of: Supermetrics connectors for: Buy Facebook Verified+Buy Instagram Verified Insights. Microsoft Advertising. Ad +Google Analytics
- Data. Position Tracking.
- And many more.
- SEOMonitor. CallRail.
Remember that many of them: Additional expense. Can decrease reports. Metrics are often deprecated,
- meaning it is essential
- to stay on top of any changes to your report and reconstruct metrics if required. When including a data source, you’ll be asked to license the connection between accounts.
Choosing Metrics That Matter Mentioning metrics– they matter. Let’s be genuine, the worst is when clients open reports and
see a complete data dump. While Looker Studio is entirely adjustable, this does not indicate we ought to be showing all metrics readily available. Does your customer care about return on marketing spend (ROAS)? Be sure to consist of
metrics such as invest and income. How about overall brand name awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By communicating the appropriate metrics and insights based upon objectives, it shows the customer that you are listening to them. A win-win for everybody!
How To Modify A Report
Now that you’ve linked your information sources, it’s time to personalize that report!
Let’s examine this Google Ads design template as an example.
First, you’ll want to ensure you remain in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can begin personalizing your report by making use of the information field sets on the right-hand side.
If you have actually chosen a design template like the one above, the primary step is to change the data source for each chart you want to pick.
Screenshot from Google Ads, December 2022 From there, you can select from any of the different
information fields from your chosen data source to change any visualization. Not only can you develop and edit charts and tables in Looker Studio, but the ability to choose the feel and look of a report is a game-changer for customers. It gives a sense of consistency throughout an organization.
A few ways to customize the style of your report include: Typeface and background color. Changing comparison metric colors. Text cushioning to align either
The style changes will use to all choices. Another time-saver! In this example, I altered the report background
, scorecard colors, and label typefaces to develop brand basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" A Thorough Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re new to Looker Studio
, it will take time, experimentation, and patience to
develop a report visual that satisfies your reader’s expectations. Do not get prevented along the method! Including Report Filters An efficient way to group several visualizations together is by adding report and page filters. For example, if you desired all tables and charts to alter when editing the date variety, you might include a Date Range icon and set it to “Report Level.”
This implies that if the report is comprised of several pages, whenever the date range is upgraded, all chart information updates alongside it.
For example, if you wished to dive into Project Type performance, there’s a filter for that!
Simply navigate to the toolbar and select Add a control > Drop-down list and include the Control field of “Project type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Select various filters for your data to drill down more granularly."/ > This permits you to filter the data on that particular page by project type.
For example, if you wanted to show how Search carries out compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters included are at a page level. If you want to make the filter report-level( implying the filter would appear on each page of your report), simply right-click the filter and select Make report-level.
Produce A Chart
If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to produce a chart from scratch.
The advantage of creating a custom chart is that you’re in full control from the start of visualizing precisely what matters most.
The primary step is to consider who will be reading this report. Remember to include what data is very important to them.
Your chart ought to tell a story, and it’s up to you to imagine that successfully.
For instance, you might wish to add an “Introduction” table that includes the main metrics or crucial performance signs (KPIs) that matter to them.
To produce a chart, click “Insert,” which will show you all the different charts to choose from. These consist of:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- Much more.
In this example
, I want to select a basic bullet chart to add to my CMO Introduction page. The objective of this chart is to reveal if we satisfied our
month-to-month objective of app installs. The initial step is to choose the metric you’re measuring. In this case, I picked” Installs.” To make this bullet chart reliable, you require to include your target/goal. Ensure to examine the box that states”Program Target.”Then, I input various variety limits to show the progress.
I kept the last range the same as the target worth. You can likewise put the last variety as a greater value than your target, specifically if you exceed that target value.
So, what does this chart say? It represents that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their objective but didn’t rather make it.
Often basic charts are all you require to represent the required information. Like all other elements of Looker Studio, you can modify the style of any chart, table, or element as I did above.
The following options are readily available for sharing a Looker Studio report:
- Invite people.
- Set up e-mail shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An Extensive Guide To Get Started With Looker Studio(The New Google Data Studio)"
/ > If you want to invite individuals to access the report in real time, it is very important to examine the share settings. To include someone through email, it must be a Google account e-mail. They can be included as a “Viewer”or an”Editor.”
- Another data precaution Looker Studio added was how links to the report can be shared. You can select from: Restricted. Just people who you have actually shared the report with can open the link. Unlisted. Anybody on the internet with the link can see(or modify– pick this setting carefully). Public. Anyone on the internet with the link can discover and see(or modify– pick this setting thoroughly).
Another cool function Google included is the choice to limit sharing in the following choices. In the share settings, click on the”gear”icon in
- the right-hand corner: Prevent editors from altering gain access to and including brand-new individuals.
- Disable downloading, printing, and copying for viewers.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="A Thorough Guide To Start With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)"/ > I usually recommend inspecting the first box to prevent editors from changing access or adding new people.
By doing so, it permits us to keep control of the report settings and the stability of report modifications.
Start With Looker Studio Now
Hopefully, this intro to Google Looker Studio will empower you to feel more confident in developing personalized reports for your customers and brand names.
Featured Image: RomanR/Best SMM Panel