7 Ways To Use Google Trends For SEO & Material Marketing

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Google Trends is a remarkably useful tool for keyword research, specifically when utilizing sophisticated search choices that are practically hidden in plain sight.

Check out the different Google Trends menus and choices and discover apparently unlimited methods to gain more keyword search volume insights.

Find out new ways to unlock the power of one of Google’s most important SEO tools.

The Worth Of Google Trends

While Google Trends is precise, it doesn’t show the quantity of traffic in real numbers.

It reveals the numbers of inquiries made in relative percentages on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

However those numbers are only estimates that are extrapolated from a mix of internet traffic data providers, Google Keyword Organizer, scraped search engine result, and other sources.

The clickstream data generally comes from anonymized traffic information acquired from users of particular pop-up blockers, internet browser plugins, and some complimentary anti-virus software application.

The SEO tools then use a calculation that represents their best guess of how that information correlates with Google keyword search and traffic volume.

So, although paid SEO tools offer price quotes of keyword traffic, the data provided by Google Trends is based on actual search questions and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can acquire a near-accurate idea of real keyword search volume.

There are other functions in Google Trends that can assist call in precise segmentation of the keyword data that helps to understand what geographic places are best for promotional efforts and likewise discover new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of absolutely no to 100.

You can’t actually know if the pattern is reporting hundreds of keyword searches or thousands since the graph is on a relative scale of absolutely no to one hundred.

Nevertheless, the relative numbers can have more implying when they are compared to keywords for which there are known traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently known, for instance, from a PPC campaign.

If the keyword volume is especially big for which you do not have a keyword to compare, there’s another way to find a keyword to use for contrast.

A contrast keyword does not need to be related. It can be in a totally different vertical and might even be the name of a trending celebrity.

The crucial thing is the basic keyword volume data.

Google publishes a Google Trends Daily Trends web page that shows trending search queries.

What works about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches daily, and so on.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search phrase [how to drop weight] as an example of how to use Google Trends to get a close idea of actual search volume.

The method I do it is by utilizing recognized search volumes and comparing them to the target keyword expression.

Google supplies search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Browse Patterns For Target Keyword Phrases

The target keyword phrase we’re investigating is [how to reduce weight]

Below is a screenshot of the 1 year pattern for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly steady trend line from September 2021 to September 2022.

Then I added the 2 keyword expressions for which we have a close search volume count to compare all three, but for a 24-hour time period.

I use a 24-hour period since the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is right in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword expression [Ana De Armas]Since we understand that [Ana De Armas] has a search volume of roughly 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ queries on the very same day, we can state with reasonable precision that the keyword expression, [how to lose weight] has approximately an everyday search volume of around 30,000 on an average day, provide or take a couple of thousand.

The real numbers could be higher since Google Trends shows the low and high at specific points of the day. The overall for the day is highly likely higher.

The above hack isn’t 100% precise. However it suffices to give a strong ballpark concept and can be used to compare with and confirm theorized data from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are 2 basic methods to look at the keyword information: extended throughout over longer periods of time and shorter period.

Long Period Trends

You can set Google Trends to show you the traffic patterns extending back to 2004. This is valuable for showing you the audience trends.

  • Upward Long-Term Trends: If a trend is regularly increasing, this means you require to focus energy on developing material for this pattern.
  • Down Long-Term Trends: If the trend line is gradually moving down, then it might be a signal that audience content intake is changing.

For instance, review this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all 3 variations.

The down trend reaches associated phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons that search patterns go down. It can be that individuals lost interest, that the interest went somewhere else or that the pattern is outdated.

The digital video camera product category is a fine example of a downward spiral brought on by an item being changed by something else.

  • The digital camera caused the decline in look for standard analog cameras.
  • The iPhone began the downward spiral of the digital video camera.

Understanding which way the wind is blowing could assist a material online marketer or publisher comprehend when it’s time to bail on a topic or item category and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Newbie’s Guide

3. Associated Topics And Questions

Google Trends has two terrific features, one called Related Subjects and the other Related Queries.


Subjects are search inquiries that share an idea.

Identifying related topics that are trending upwards is useful for finding out how an audience or customer demand is shifting.

This details can, in turn, offer concepts for content generation or new item selections.

According to Google:

“Associated Topics

Users looking for your term likewise looked for these subjects.

You Can View by the Following Metrics

Top– The most popular subjects. Scoring is on a relative scale where a value of 100 is the most frequently searched subject and a value of 50 is a subject browsed half as typically as the most popular term, and so on.

Increasing– Related subjects with the most significant boost in search frequency given that the last period.

Results marked “Breakout” had an incredible boost, most likely due to the fact that these topics are brand-new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Associated Subjects.

Top queries are typically the most popular searches. Increasing Inquiries are queries that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Rising Questions are terrific for staying ahead of the competitors.

4. Short-Term Patterns Can Bring Massive Traffic

Viewing keyword trends in the brief view, such as the 90-day and even 30-day view, can expose valuable insights for capitalizing on rapidly altering search patterns.

There is a lots of traffic in Google Discover as well as in Google News.

Google Discover is connected to trending subjects connected to searches.

Google News is of the moment in terms of current occasions.

Websites that target either of those traffic channels gain from knowing what the short-term patterns are.

An advantage of seeing short-term patterns (1 month and 90 trends) is that certain days of the week stand out when those searches are popular.

Understanding which days of the week interest spikes for a provided topic can help in planning when to publish certain sort of topics, so the content is right there when the audience is looking for it.

5. Keywords By Classification

Google Trends has the functionality for narrowing down keyword search query inventory according to category topics.

This provides more accurate keyword information.

The Classifications tab is essential due to the fact that it fine-tunes your keyword research study to the proper context.

If your keyword context is [cars], then it makes sense to appropriately refine Google Trends to reveal simply the information for the context of auto.

By narrowing the Google Trends information by classification, you will have the ability to discover more accurate information related to the topics you are investigating for content within the right context.

6. Identify Keyword Data By Location

Google Trends keyword details by geographic place can be used for identifying what locations are the best to outreach to for website promo or for customizing the content to specific areas.

For instance, if particular sort of items are popular in Washington D.C. and Texas, it makes good sense to aim promotional activity and localized content to those areas.

In truth, it may be beneficial to focus link-building promotional activities in those locations initially considering that the interest is higher in those parts of the country.

Keyword appeal information by area is valuable for link structure, content production, material promotion, and pay-per-click.

Localizing material (and the promotion of that content) can make it more appropriate to individuals who have an interest in that material (or item).

Google ranks pages according to who it’s most relevant, so including geographical subtlety into your content can assist it rank for the a lot of people.

7. Target Browse Intents With Browse Types

Google Trends provides you the ability to additional fine-tune the keyword information by segmenting it by the kind of search the data comes from, the Browse Type.

Refining your Google Trends research by the type of search permits you to eliminate the “noise” that might be making your keyword research study fuzzy and assist it become more accurate and significant.

Google Trends information can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful way to recognize search trends for content with the word “how” because a lot of people search on Buy YouTube Subscribers using phrases with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the trends data is useful since it shows what users are trying to find.

A Google Trends search for how, what, where, when, why, and who shows that search queries starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to 5 keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions involve instructional material that uses words like” how to,”improving your research with the Buy YouTube Subscribers search type may supply helpful insights.

For instance, I have discovered that Buy YouTube Subscribers Search programs more relevant “related topics” and “associated inquiries” information than looking into with “web search” picked.

Here’s another example of how using various sort of search types assists improve Google Trends information.

I did the very same how, what, where, when, why, and who browses however this time using the News Browse improvement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are incredibly various than the search patterns on Buy YouTube Subscribers. That’s since individuals need to know the”what “and”how”kinds of details in Google News. When producing content associated to news, determining the right angle to report

a news product is important. Understanding that the words”what”or” who”are most appropriate to a subject can be useful for crafting the title to what the readers are most thinking about. The above is the view of search questions for the previous 90 days. When the very same keywords are

searched utilizing the 5-year point of view, it becomes clear that the “who”

type keywords tend to spike according to present events. As an example of how existing occasions affect patterns, the biggest spike in searches with the word”who”

occurred in the days after the 2020 governmental election. Every Browse Type question refinement shows a different help to fine-tune the outcomes so that they show more accurate information. So

, offer the Browse Type selections a try because the info that is supplied may be more precise and helpful

than the more basic and possibly loud”web search “version. Unlock The Hidden Power Of Google Trends Free tools are generally thought about to be less beneficial than paid tools. That’s not necessarily the case

with Google Trends. This post notes seven methods

to discover beneficial search-related trends and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s especially notable is that this article only starts to scratch the surface area of all the details that’s offered. Have A Look At Google Trends and find out additional methods to mix various search patterns to acquire much more useful information. More Resources: Included Image: Studio Romantic/Best SMM Panel